Search Engine Optimization and Paid Search: What Should Your Philosophy Be?
As a search engine marketing company, we are often asked by clients and prospects if there’s a basic philosophy when it comes to organic search engine optimization and paid search advertising. “Is one...
View ArticleThe Fallacy of Search Engine Marketing Only
Allow me to offer a pre-emptive caveat – I own a successful search engine marketing company. Like most businesses, we are constantly trying to expand our client base – primarily through using the same...
View ArticleChasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 1
Tracking the source of your leads is perhaps one of the single most important elements in your overall marketing campaign. It’s the method by which you’ll gauge budget, approach, revisions, and a host...
View ArticleChasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 2
The newly coined term ‘results measurement’ is used by companies to define the purposes of lead tracking in SEM campaigns, and is a valuable means of understanding the many decision factors your...
View ArticleWhen Your Web Visitors Call: Using Dynamic Telephone Number Insertion to...
In previous articles about search engine marketing and website analytics, I have written about the importance of tracking leads from a website all the way through the buying cycle in order to determine...
View ArticleInbound Links for Search Engine Optimization – Do You Deserve Them?
As part of a comprehensive search engine optimization campaign, gaining inbound links to your website is critical. But what exactly does this entail, and how should you most effectively go about...
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Hiring a Search Engine Optimization Company? Ask About a Pay-Per-Click...
There are generally two types of clients who seek out search engine marketing services – those who are new to the discipline and are researching various companies, and those who were unhappy with a...
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Too Much Traffic? Too Many Leads? Try Search Engine Optimization.
Yes, you read the title right. My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had...
View ArticlePrepare for Successful PPC Campaigns Before You Pay for a Single Click
As a PPC management company, we are often called upon to “fix” PPC campaigns that are not performing at an acceptable level (or are not performing, period). What we often discover is that these...
View ArticleDon’t Be Short-Sighted with your Website Marketing Strategy: The Value of...
Many website owners now realize that actively steering visitors toward a clear POA (point-of-action) on their site is critical for increasing the website conversion rate, which improves the return on...
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